That is the opinion of many in the water industry after Ofwat announced its proposals based on a short term approach targeted at prices.

The Governments excellent water strategy for England and Wales Future Water was originally produced in February 2008 and despite the initial pro active approach to its key factors the issue of price over these fundamental points is now putting unnecessary pressure on the water industry, according to many organisations including Water UK.

Many in water industry are keen to see the fulfilment of the Future Water strategy which key areas include:

Sustainability is very much the keyword in this area and many in the water industry are keen to tackle the main questions including:

The fundamental issue for many is quite simple, long term plans and solutions are paramount for the success of the UK water industry and the quality of the water it produces for its consumers